From real-time visitor counts to conversion funnels, UTM campaigns to team collaboration — NuraStats gives you a complete picture of your audience without compromising their privacy.
Your main dashboard surfaces every key metric at a glance — no digging through menus, no custom report builder required.
The top of every NuraStats dashboard shows your three fundamental traffic metrics side-by-side, each with a trend indicator comparing the current period to the previous one:
Unique Visitors — the number of distinct people who visited your site, counted once per day regardless of how many pages they viewed.
Pageviews — the total number of pages loaded across all visits in the selected period.
Sessions — the number of discrete visits, where a session ends after 30 minutes of inactivity. One visitor can have multiple sessions.
All three metrics are shown with a sparkline trend chart so you can immediately spot traffic patterns, growth, and anomalies without leaving the main dashboard.
NuraStats breaks down where your visitors come from — search engines, direct traffic, social networks, referral sites, or your own campaigns — and pairs each source with quality engagement metrics:
Visit Duration — the average time a visitor from each source spends on your site per session.
Pages per Visit — how many pages on average a visitor from that source browses before leaving.
These engagement columns let you distinguish between high-volume traffic that bounces immediately and lower-volume traffic that actually reads your content, explores your product, and converts.
| Source | Visitors | Avg. duration | Pages/visit |
|---|---|---|---|
| google.com | 4,821 | 3m 42s | 3.8 |
| Direct | 3,102 | 4m 18s | 4.5 |
| twitter.com | 1,934 | 1m 52s | 2.1 |
| newsletter | 1,204 | 5m 11s | 5.2 |
| linkedin.com | 843 | 2m 30s | 2.8 |
NuraStats gives you a full breakdown of the technical and geographic profile of your audience — all derived from anonymised, cookieless data:
Location — country and region, derived from a generalised IP lookup (the raw IP is never stored).
Device type — desktop, mobile, or tablet, based on the user agent string.
Browser — Chrome, Safari, Firefox, Edge, and others.
Operating System — Windows, macOS, iOS, Android, Linux, and more.
Screen Resolution — the display resolution reported by the visitor's browser, useful for responsive design decisions.
All breakdowns are shown as ranked lists with percentage bars so you can instantly see which environments your audience uses most.
See your traffic across any time period — from the last hour to a fully custom date range — all on a single, uncluttered dashboard.
See who is on your website right now. The Live view shows you active visitors, the exact pages they are browsing, and the traffic sources that brought them there — all updating continuously without a page refresh.
Perfect for monitoring a product launch, a social media post going viral, or a newsletter drop the moment it hits inboxes. React to traffic spikes in real time instead of waiting for yesterday's report.
Switch between pre-built date ranges instantly — Last Hour, Today, Yesterday, Last 7 days, Last 30 days, Last Month, and Last 12 months. Or pick any custom start and end date to analyse a specific campaign period, product launch window, or seasonal trend.
All charts and metrics update instantly when you change the range. No loading screens, no page reloads.
Go beyond raw pageview counts. Understand how visitors navigate your site, where they come from, and how deeply they engage with your content.
Track the performance of every marketing campaign with full UTM parameter support. NuraStats automatically captures utm_source, utm_medium, utm_campaign, utm_content, and utm_term from your URLs.
Compare campaigns side-by-side, drill into specific sources and mediums, and see exactly which campaigns drive the most engaged traffic — all without any additional configuration.
| Campaign | Source | Visitors |
|---|---|---|
| summer-launch | newsletter | 1,842 |
| blog-promo | 943 | |
| retargeting-q3 | 611 | |
| product-hunt | ph | 388 |
Discover which pages visitors arrive on first (entry pages) and which pages they leave from last (exit pages). Entry pages reveal your strongest organic search and referral landing pages. Exit pages highlight where you might be losing visitors before they convert.
Use this data to optimise landing pages, add clearer calls-to-action, and reduce drop-off at key points in your site's flow.
See how many pages visitors browse in a single session. A high visit depth signals strong content engagement and a well-linked site structure. Filter by source or campaign to identify which traffic channels produce the most engaged users.
Measure how long visitors spend reading each page. Identify your most engaging content and spot pages where visitors leave quickly — allowing you to prioritise improvements where they matter most.
Understand the ratio of first-time visitors to repeat visitors. A healthy mix of both indicates strong organic discovery and a product worth coming back to. Track how this ratio shifts over time or across traffic sources.
Move beyond traffic metrics. Measure what actually matters — the actions your visitors take — with three complementary conversion tools.
Define multi-step funnels to visualise exactly where in your flow visitors drop off. Build a funnel from any sequence of pages — for example, landing page → pricing → sign-up → onboarding — and see the conversion rate at each step.
Funnels are the fastest way to find your biggest optimisation opportunity. When you can see that 60% of visitors leave between pricing and sign-up, you know exactly where to focus next.
Set up page-based goals to track specific high-value destinations on your website — a thank-you page after a purchase, a confirmation page after a sign-up, or a key feature page that signals intent. NuraStats tracks how many visitors reach each goal and from which sources.
Goals give you clear conversion rate data without complex event configuration — just specify the page URL and you start measuring immediately.
Track any interaction on your website — button clicks, form submissions, video plays, file downloads, outbound link clicks — by triggering custom events with a single line of JavaScript. Events appear in your NuraStats dashboard in real time.
Each event can carry custom properties (such as a plan name, a product ID, or a button label), giving you granular insight into exactly which variations and interactions drive your best outcomes.
One account for all your websites. Invite your team and control exactly what each member can access.
Add as many websites as your plan allows to a single NuraStats account. Switch between them instantly from the dashboard without logging out or juggling multiple accounts. Each website is fully isolated — its data, settings, and team members are completely independent.
Ideal for freelancers managing client sites, agencies running dozens of properties, or businesses with multiple brands under one roof.
Invite team members directly to your NuraStats account and grant them access to specific websites. Choose between two roles to control exactly what each person can do:
Admin — Full access to the site's analytics, settings, goals, funnels, and team management. Admins can invite or remove other members.
Guest — Read-only access to the analytics dashboard. Guests can view all stats and reports but cannot modify settings, goals, or team membership.
Every feature is available the moment you create your account. No complex setup, no waiting — just paste one line of code and start measuring.